Concepting by Jan Rijkenberg, World. Advertising Research Center, , pages. Soft, 1 3. This readable book starts with the premise that the. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. Concepting offers a totally new approach to brands, their development and communication. It is one. by. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. CONCEPTING neemt u mee naar een nieuw tijdperk voor de commerciële onderneming.

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Polle De Maagt marked it as to-read Jan 04, Concepting is een inspirerend, maar ook praktisch handboek voor de manager die met nieuwe merken de volgende eeuw in wil.

How concept brands are communicated to develop lasting relationships with consumers Read more Read less click to open popover Editorial Reviews About the Author Jan Rijkenberg has been working in the worlds of marketing and advertising since Read reviews that mention traditional marketing concepting approach consumer offers understanding based defined inspiring rijkenberg theory.

What is the root of a brand?

Concepting – Mediamatic

Unlike many books in its category, it’s not overcrowded with marketing jargon or unnecessary fluff. Rijkenberg’s theory rijkenbedg ‘Concepting’ is a cutting-edge approach, which reveals a deep understanding of today’s cynical consumer who can no longer be defined by traditional marketing methods. Een tijdperk waarin nieuwe merken die zijn ontwikkeld vanuit een gedachtegoed, een idee, een stevige plaats zulten verwerven naast merken die voortkwamen uit traditionele productontwikkelings- en innovatieprocessen.


Alexandra Favero marked it as to-read Sep 18, Sanne rated it it was ok Aug 13, This book offers a straight and simple formula to the second approach. Merken als Nike, Benetton, Swatch en Virgin gingen u al voor.

Reinout rated it it was ok Jan 02, Concepting offers a totally new approach to brands, their development and communication. Based on a few examples some of the most innovative companies of the past decadethis book points towards the present and future of successful marketing.

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John rated it really liked it Sep 03, The theory of concepting is based on the conviction that companies in many sectors are reaping the last benefits of traditional conceptihg and marketing communications. Filana marked it as to-read Apr 02, Jemima rated it it was ok Apr 24, Goodreads helps you keep track of books you want to read.


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Hoe organiseert u een Concepting-proces en welk type onderneming en type talenten zijn daarbij cruciaal? Withoutabox Submit to Film Festivals. Concept brands are the future for those wishing to capture their markets in this increasingly converging age.


The best part of this entire book comes on the last chapter and last page where it describes the evolution rijkenberf entrepreneurship from the physical product oriented to the mental communication oriented. Books by Jan Rijkenberg. There are no discussion topics on this book yet. Amazon Advertising Find, attract, and engage customers.

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Concepting : Jan Rijkenberg :

Especially because the book is so short pages total. Want to Read Currently Reading Read. A must for all those involved in brand research and innovation, brand and product development, and advertising and marketing communications.

Books by Jan Rijkenberg.